• Introduction to Visual Language
• Elements of visual design
• Colour theory
• Principles of visual composition
• Elements of Motion
• Principles of animation
• Concept of time and space
• Playing with rhythm, mass & weight
• Composing foreground & background
• Staging and animation
• Motion Emotion
• Role of emotion in communication
• Sound design
• Text in motion / Animate text in composition
• Logotype animation
• Character Design
• Introduction to personality & caricature
• Character anatomy
• Personality & caricature
• Bringing life to inanimate objects
• Characters in motion
• Motion Graphics for Communication
• Screens that illustrate, animate and communicate
• Gamification
• Title sequence
• Explainer videos
• Channel Packaging
• Capstone Project
• Understanding brand attributes & characteristic
• Elements, components, patterns and assets for brand systems.
• Developing brand characters

• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Adobe Coreldraw
• Adobe After Effects
• Adobe Premiere Pro
• Adobe Audition
• Storyboard Pro
• Adobe Lightroom