Fundamentals of Visual Design
• Visual elements of design
• Organisational principles of composition
• Colour as a visual element
• Type anatomy & classification
• Playing with type
• Generating a visual form
• Idea generation & development
• Projects – Typographic poster & icon design

Design for Print Publication
• Grid systems and typesetting
• Layout and page design
• Setting a visual language & concept
• Content hierarchy
• Printing, folding & binding techniques
• Usability & functionality in print
• Project – Print brochure & collaterals (postcard / invite / poster, carry bag, etc.)

Contextual Inquiry for Design
• Tools of inquiry – observation, conversation, process mapping, visual research
• Customer / user profiling
• Elements of context: conditions, circumstances, people, factors, values, patterns
• Storytelling as a technique of communication
• Project: Visual documentation & storytelling

Brand Identity Design
• Semiotics for visual communication
• Evolution of branding
• Fundamentals of branding: what lies beneath?
• Elements of brand identity
• Visual design system
• Methodical design process
• Presenting a design concept as a narrative
• Applying a design System to create a range of design outcomes
• Project – Logo design and its creative application

Career Development – I
• Portfolio development
• CV & Linkedin profile

• Visual Narrative
• Developing a creative concept for visual storytelling
• Using images and text to tell a story
• Experimenting with media
• Storyboarding
• Project: Visual storytelling
• Motion Graphics
• Principles of animation
• Combining visual elements, time, motion & audio
• Text in motion / Animating text
• Emotion through motion and sound
• Playing with time and space using rhythm and mass
• 3-act structure for storytelling
• Project – Title sequence / Explainer video
• Brand Narratives
• Planning communication to inform, influence or persuade
• Building a brand narrative (Hook, Message and Call To Action)
• Incorporating interactive elements
• Social media & content marketing
• Design specifications for social media screens
• Client pitch presentation
• Project – Social media narrative / Landing page for brand promotion
• Design for Campaigns
• Conceptualising a creative brief
• Content matrix: Inspire–Inform–Entertain–Persuade
• Combining strategy and design
• Media, channels & platforms of communication
• Cross-functional collaboration
• Planning a multi-channel campaign
• Creating multimedia stories
• Project – Visual design for a multi-channel campaign
• Career Development – II
• Professional skills
• Professional communication

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• CorelDraw
• Adobe Lightroom
• Storyboard Pro
• Harmony
• Adobe Audition
• Adobe Premiere Pro
• Adobe After Effects
• Figma
• UI Design