• Fundamentals of Visual Design
• Design for Publication
• Design for Digital

Brand Identity Design
• Fundamentals of branding: what lies beneath?
• Elements of brand identity
• Semiotics for visual communication
• Form generation & manipulation
• Methodical design process
• Presenting a design concept
• Project – Logo design and its creative application

Visual Narrative
• Content matrix: Inspire–Inform–Entertain–Persuade
• Developing a creative concept for visual storytelling
• Using images and text to tell a story
• Storyboarding
• Experimenting with media
• Project – Creatives to promote a message or a product

Portfolio Development
• Building your portfolio

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• CorelDraw
• Storyboard Pro
• Harmony
• Adobe Lightroom