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Brand Promotion & Communication

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Brand Promotion & Communication

Course Content
Term 1
0/6
Fundamentals of Visual Design
Project – Typographic composition
Design for Publication
Project – Invite & brochure (print / web-based)
Design for Digital
Project – Creatives for social media
TERM 2
0/6
Brand Identity Design
Project – Logo design and its creative application
Visual Narrative
Project – Creatives to promote a message or a product
Portfolio Development
Building your portfolio
TERM 3
0/17
Motion Graphics
Principles of animation
Combining visual elements, time, motion & audio
Text in motion / Animating text
Emotion through motion and sound
Playing with time and space using rhythm and mass
Project – Title sequence / Explainer video
Brand Promotion & Communication
Understanding a creative brief
Combining strategy and design
Developing a brand narrative (Hook, Message and Call To Action)
Media, channels and platforms of communication
Client pitch presentation
Project – Landing page / Campaign for brand promotion
Career Development
Building an industry-ready portfolio
Professional communication
Graphic Design PG Diploma<br> (Part-time)
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