Addnectar Academy

Course Content

• 14 Weeks
• 80+ hours of Live Sessions
• Fundamentals of Visual Design
• Organisational principles of composition
• Type anatomy
• Playing with type
• Colour as a visual element
• Idea generation & development
• Project – Type-based poster
• Design for Publication
• Grid systems and typesetting
• Layout and page design
• Setting a visual language & concept
• Content hierarchy
• Usability & functionality in print / web
• Project – Invite & brochure (print / web-based)

• 20 Weeks
• 120+ hours of Live Sessions
• Introduction to User Research
• Elements of user experience
• Role of research in the UX design process
• Empathy as an anchor for user-centred design
• User personas and empathy maps
• Crafting need statements
• Fundamentals of UX Design
• User journey maps
• Role of psychology & human behaviour in UX design
• Usability heuristics
• Defining feature functionality
• Task flows & sitemaps
• Navigation
• Search, sort & filter
• Page types and anatomy of a page
• Developing low fidelity wireframes
• Project: UX design for a task-based application
• Fundamentals of UI Design
• Elements of visual design: colours, typography, iconography, imagery
• Principles of visual design
• Role of grids
• User interface patterns
• Setting the visual design language
• High fidelity wireframes
• Prototype & mock-ups
• Project: Landing page / Web application for a small to mid-scale business

• 16 Weeks
• 80+ hours of Live Sessions
• UX UI Project 1
• 2 axis dimensions of research methods
• Key research methods: observe, immerse, participate
• Research synthesis: drawing insights
• Methodical design process: idea generation, iterative development
• Understanding mobile screens
• Micro interactions
• User testing / Usability testing
• Storytelling as a tool of presentation
• UX UI Project 2
• Design Sprint methodology
• Introduction to brands: goal, purpose, values, audience, persona, positioning
• Introduction to elements of brand’s visual design system
• Collaborating with clients
• Overview of e-commerce platforms
• Responsive design
• Handing over screens for development
• Portfolio Development
• Building your portfolio
• Presentation skills and storytelling

• Adobe XD
• Sketch
• InVision
• Axure RP
• Figma

• Online tutorials and resources for Axure RP and Figma

Course Duration

Key Features

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